Corporate photography is any type of photography or videography used for promoting a company’s brand, products and services. Businesses also use corporate photography and videography to document social events and create visual content for internal newsletters, quarterly reports, and marketing material.
As professional photographers, we find it a great option to involve ourselves in what is called Corporate Photography. In fact, corporate photography has been considered to be one of the best standards in the professional photography world.
Why do Corporates need Photography?
Well, corporate photography is not about glamour and show off. It is more about the photographic requirements of the company or organisation that are needed for the business administration. The major areas that corporate photography would be interested would include meetings, exhibitions, special events, product launches etc.
Corporate Photography in Corporate Head-shots
The corporate head-shots refer to the images of the employees that the corporate hires. This can go a long way in promoting the company image and the company culture. The head-shots can cover a wide range of areas that showcases the employees indulging in multiple activities – both on duty and off duty. These corporate head-shots are normally made use of in the media promotions and releases or on their official websites. This can be yet another option that can be used to improve employee satisfaction levels.
Public Relations Photography is essentially a form of commercial photography with a news angle, a PR photographer is commissioned to create images for a business, organisation or individual’s news usage. … It is a cliched thing to say, that a picture can tell a thousand words, though this couldn’t be truer with PR photography.
What Is an Environmental Portrait?
Environmental portrait photography has nothing to do with climate change.
It is different than environmental photography or environmentalist pictures.
This means taking photos of people in their work environment.
For example, we may go to a plant nursery and take photos of some of the employees tending to the plants. We’re showing how the nursery maintains a high level of care for their products.
Environmental portrait photography is making an illustration of a person in their environment. It’s a portrait in which the person can be connected to the location they are in.
Good environmental portraits will tell a strong story of their subject. Their immediate natural surroundings will give the viewer insight. Into who the person is, what they do and where they are. Read more>>>